[Asian Economy Reporter Kim Dae-seop] Mirroroid Korea, a smart mirror specialist company, uses augmented reality (AR) to allow users to virtually change hair dyeing and hairstyles. These smart services can increase satisfaction not only among customers but also at beauty salons.

Lorogem, a company that provides virtual wearing software for fashion items such as jewelry, is also using AR and machine learning (ML) technology to increase customer satisfaction.

Jeong Wook-jo, head of the Korea Federation of SMEs and Startups Innovation Growth Division, said, “As our daily lives are changing and the social and economic order is changing due to COVID-19, we prepared this field experience with the intention that our small and medium-sized businesses should also change in line with the times.” “We will work together to create a smart Korea by promoting smart factory support projects and smart service support projects with the Ministry of SMEs and Startups,” he said.

Reporter Kim Dae-seop joas11@asiae.co.kr