[Seoul = Newspim] Reporter Seoyoung Lee = The Korea Federation of Small and Medium Businesses announced on the 22nd that it will hold a smart service field experience exhibition at the Korea Federation of Small and Medium Businesses in Yeouido from the 22nd to the 24th under the theme, 'Change daily life in the untact era!'


This field experience was prepared to encourage creativity and innovation in small and medium-sized businesses by exhibiting smart service products using the Internet of Things (IoT) and augmented reality (AR), as the consumption trend has recently shifted to untact due to COVID-19.

At the field experience exhibition, you can use smart services from smart mirrors and smart jewelry companies Mirroroid Korea and LoroGem.


MirrorRoid Korea is a company that specializes in researching and developing smart mirrors. Using AR, you can virtually change your hair dye and hairstyle. It can be applied in the hair industry, such as beauty salons, and customers can increase satisfaction by checking the hair style that suits them in advance and proceeding with the cut.

LoroGem is a company that provides virtual wearing software for fashion items such as jewelry. It allows you to wear pre-determined products using AR and machine learning (ML) with the same quality as the real thing. Additionally, when a consumer selects a product after wearing an accessory, he/she is connected to the product homepage of the related product and can purchase it online without visiting the store.

Jeong Wook-jo, head of the Innovation and Growth Division of the Korea Federation of SMEs and Startups, explained, “As our daily lives are changing and the social and economic order is changing due to COVID-19, we prepared this field experience with the intention that our small and medium-sized businesses should also change in line with the times.” did.

He added, "The Korea Federation of Small and Medium Businesses will work together with the Ministry of SMEs and Startups to create a smart Korea by promoting smart factory support projects and smart service support projects."

jellyfish@newspim.com