MirrorRoid Co., Ltd. (co-CEO Jeong Ji-hye and Yoo Je-jeong) is leading digital innovation in the beauty industry by utilizing AI and AR technologies. Founded in 2019, MirrorRoid operates AI-based smart mirror solution "Mirart Beauty" and unmanned self-photo studio solution "Mirart Studio." "Mirart" is a combination of Mirror and Art, which contains the meaning of providing new beauty to users through mirrors incorporating AI technology.

Mirart Beauty is a smart mirror solution for beauty service workers, which uses AI and AR technologies to provide virtual hairstyle and dye simulation and scalp diagnosis functions. In addition, it is a one-stop beauty solution that integrates various functions such as customer management systems (visit reservation, procedure history, follow-up management), digital style books, and marketing tools. The recently released compact design Mirart Beauty is suitable for various beauty salon environments as it is easy to attach and detach to existing mirrors and is easy to move and install.

Mirart Studio is a four-cut photography brand for all age groups, and it has become a play culture space beyond simple photography. It provides not only four-cut photography but also self-studio photography to help customers record special moments in their own style. It provides AR-based virtual backgrounds and props to provide more creative and special filming experiences. As a space for various customers such as family, friends, and lovers, MirrorRoid is creating a new play culture through this.

In line with the digital transformation of the beauty industry and the growing demand for personalized services, MirrorRoid has developed innovative solutions based on AI and AR technologies. It provides customized services for customers, breaking away from the existing analog method, and helps customers experience the desired style in advance through real-time simulation functions. In addition, it maximizes the operational efficiency of the store by providing an integrated management system including customer reservation and procedure history management, sales and operational data analysis functions.

MirrorRoid's greatest competitiveness is that it develops both software and hardware on its own. Through this, it is possible to quickly respond to various customer needs, implement customized functions, and continuously update services. In addition, products and services can be updated in real time using domestic and foreign infrastructure, which can quickly reflect changes in technology trends and customer demands. It operates the direct production system to respond quickly to product errors and maintains high customer satisfaction.

MirrorRoid is promoting overseas expansion, focusing on Southeast Asian and North American markets. In Indonesia, it exports more than 20 stores and is expanding the market through the franchise model. Vietnam has high growth potential, centering on the younger generation who are highly interested in AR-based shooting services, and plans to expand consumer contact points through services that combine digital marketing. In addition, in Canada, it plans to complete the distribution contract and expand premium self-studios and smart mirror services.

It plans to establish cooperative relationships with franchise operators and B2B customers suitable for each country's market, and strengthen its position in the global market through localized service provision and sustainable partnerships. MirrorRoid is accelerating its growth in the global market by providing consumers with new digital experiences through beauty and photography solutions using AI and AR technology.

Meanwhile, Pangyo Techno Valley is a global convergence R&D hub centered on global IT, BT, CT, and NT, where R (Research), P (People), I (Information), and T (Trade) are integrated. It is known as a representative innovation cluster in Gyeonggi-do, which was created to secure new growth engines for the country, including technological innovation, human resources training, job creation, and strengthening international business competitiveness. As of 2023, 78,751 people are working in 1,666 companies, and it is positioned as the most innovative base of South Korea with 167.7 trillion in sales.

In addition, as part of maximizing the value of Pangyo Techno Valley, the Techno Valley Innovation Headquarters of the Gyeonggi-do Economic and Science Accelerator holds monthly "Pangyo Evening Meet-Up," "Pan-Day," and "Pangyo Startup Investment Exchange In-Best Pangyo," and supports Pangyo overseas promotion programs to promote overseas investment by informing Pangyo companies, products, and services to domestic and foreign investors and media.